The 80/20 Principle

“The 80/20 Principle” by Richard Koch is a compelling exploration of the idea that a small number of causes, inputs, or efforts usually lead to a majority of the results, outputs, or rewards. This principle, also known as the Pareto Principle, posits that roughly 80% of effects come from 20% of causes. Koch illustrates how this principle can be applied across various aspects of life and business to improve efficiency and outcomes.

Koch begins by tracing the origins of the principle, named after Italian economist Vilfredo Pareto, who observed that 80% of the land in Italy was owned by 20% of the population. Koch extends this observation to modern contexts, demonstrating that this imbalance can be seen in phenomena such as wealth distribution, business profits, and personal productivity.

The book offers practical advice on how individuals and businesses can leverage the 80/20 Principle to focus on the most productive activities. For individuals, this might mean identifying and prioritizing the 20% of tasks that contribute most to personal success and happiness. For businesses, it could involve focusing resources on the 20% of products, customers, or processes that generate 80% of profits.

Koch provides a range of strategies to identify these critical few inputs and maximize their impact. He suggests eliminating or reducing the 80% of activities that have minimal effects, thereby freeing up time and resources for more productive endeavors. The book also discusses how to use the principle to simplify life, improve decision-making, and achieve goals with less effort.

In essence, “The 80/20 Principle” is a guide to working smarter, not harder. By recognizing and harnessing the power of the 80/20 Principle, readers can enhance their productivity and achieve greater success in both personal and professional spheres.


Practical wisdom for a lifetime

One of my absolute favourite books, the Bhagavad Gita, often referred to simply as the Gita, is a 700-verse Hindu scripture that forms part of the Indian epic Mahabharata. It is a dialogue between Prince Arjuna and the god Krishna, who serves as his charioteer. Set on the battlefield of Kurukshetra, just before a great war, the Gita addresses the moral and philosophical dilemmas faced by Arjuna as he prepares to go into battle against his own kin.

The philosophical value of the Bhagavad Gita lies in its timeless wisdom, which offers profound insights into human nature, duty, and the path to a meaningful life. Behind its metaphors, I personally find it to be a manual on how to direct our thoughts, priorities and how to acquire a more constructive perspective on things. It really helped me shape my way of thinking and get out of tough spots.

Central to the Gita is the concept of Dharma, or righteous duty. It teaches that one’s primary responsibility is to perform their duties without attachment to the results. This principle, known as Nishkama Karma, encourages individuals to act with integrity and dedication, focusing on the action itself rather than the fruits it may bear. This detachment from outcomes can lead to a more centered and less stressful life, fostering inner peace and resilience.

Another significant aspect of the Gita is its exploration of the self and the nature of reality. Krishna explains the distinction between the physical body and the eternal soul (Atman). Understanding this difference encourages a perspective that transcends the material and the temporary, helping individuals navigate life with a sense of detachment and tranquility. This perspective can be especially valuable in times of crisis or change, providing a sense of stability and purpose.

The Gita also outlines various paths to spiritual growth, including the path of knowledge (Jnana Yoga), the path of devotion (Bhakti Yoga), and the path of disciplined action (Karma Yoga). These paths offer practical guidance for aligning one’s life with higher principles, regardless of one’s personal beliefs or religious background.


Incredible tattoo books

I have known Zac Scheinbaum, the founder of Afterlife press, for over a decade now. It’s been inspiring to follow his trajectory upward in the tattoo world, especially with the creation of his publishing company. I place big importance on the concept of contribution, especially related to the tattoo world. This craft gave and gives us so much, it feels natural to give back in one form of another.

For this reason I find Zac’s work really valuable, as he not only collaborates and supports some of the best artists in the world, but also offers beautifully crafted products, with focus on quality. You can tell he pours his heart into it.

From his website:

“Afterlife Press was founded in 2016 by Zac Scheinbaum to further explore the history of tattooing as well as highlight contemporary artists and methodology. Tattooing, much like any form of art, has undergone immense change in recent years, and Afterlife strives to honor the past while also looking to, and participating in, its future.”


will be traveling to Japan to further my understanding of this incredibly beautiful culture and provide more value for my content. The newsletter will be back on the 24th of June.

Wish you a wonderful day!